Meet the FindMyAff Team
In the ever-evolving world of online gambling and affiliate marketing, success hinges on trust, precision, and real-world experience. At FindMyAff, we go beyond surface-level reviews to deliver in-depth, data-backed insights into casino affiliate programs around the globe. Behind every analysis stands a real expert — someone who understands not just numbers and contracts, but the people and strategies behind sustainable growth in the affiliate space.
Here are two of our core experts — industry professionals who bring cultural insight, technical know-how, and strategic thinking to everything they do.
Becker Hugues – International Casino Analyst at FindMyAff
Born: Montevideo, Uruguay, 1987
Education: B.A. in Economics – Universidad de la República
Based in: Lisbon, Portugal
Becker Hugues is a seasoned casino analyst with over a decade of hands-on experience in iGaming and affiliate management. Born and raised in Uruguay, he began his career as a regional affiliate coordinator for a fast-growing sportsbook brand targeting Latin America. After relocating to Europe in 2015, he consulted for both casino platforms and affiliate networks, helping bridge gaps between operators and publishers in multilingual markets.
Becker joined FindMyAff to lead our global affiliate program research, where his role involves testing commission tracking systems, analyzing revshare volatility, and ensuring affiliate terms are transparent and fair. He also oversees our methodology for evaluating program sustainability, retention rates, and fraud protection protocols.
Becker’s analytical approach is rooted in economics, but his perspective is always player-first. He believes that truly successful affiliate programs are built on mutual trust, detailed reporting, and continuous optimization on both sides. Outside of work, Becker is a passionate chess player and landscape photographer. He travels frequently between affiliate conferences in Europe and Latin America and is a sought-after speaker on localization strategy and multi-geo campaign scaling. At FindMyAff, Becker ensures that our readers and partners receive insights they can trust — backed by real testing, regional fluency, and a deep understanding of the affiliate ecosystem.
Aiko Tanaka – Casino Analyst for Asia and Emerging Markets at FindMyAff
Born: Osaka, Japan, 1992
Education: M.Sc. in Digital Marketing – National University of Singapore
Based in: Bangkok, Thailand
Aiko Tanaka is an iGaming strategist and market analyst with a keen focus on Asia-Pacific and emerging global regions. Born in Osaka, Aiko spent her early career working in product UX research for mobile gaming platforms in Tokyo before pivoting into affiliate marketing. Her academic background in digital marketing and behavioral economics gives her a unique lens for understanding how user intent drives affiliate success.
Before joining FindMyAff, Aiko worked with a multinational affiliate network, where she managed high-performing accounts in Thailand, the Philippines, and Vietnam. She became known for her ability to localize content strategies, optimize onboarding funnels, and improve conversion rates in culturally nuanced markets. At FindMyAff, Aiko evaluates casino affiliate programs with a special eye for localization quality, user flow clarity, and mobile optimization — particularly for markets where mobile-first behavior dominates. She also investigates tools offered to affiliates: from dashboards and APIs to creative assets and reporting granularity.
Fluent in Japanese, English, and Thai — and currently learning Tagalog — Aiko is deeply committed to cross-cultural collaboration. She sees affiliate marketing not just as a business model, but as a way to bridge markets, build communities, and introduce players to safer, more responsible gaming environments. Outside of analytics, Aiko is a certified scuba diver, amateur film photographer, and dedicated traveler. She attends affiliate and gaming expos across Asia and Europe, often speaking on topics like user trust in emerging markets, mobile UX trends, and the future of decentralized tracking. At FindMyAff, Aiko ensures that our global perspective includes insights from regions often overlooked — and that our readers get actionable, context-rich reviews tailored to their goals and geographies.