Best casino & betting affiliate programs

Find the perfect iGaming affiliate programs and start earning easily with them.
Save your time searching for the best affiliate programs.

What a betting & casino affiliate program?

A betting affiliate program is a partnership between an affiliate (a marketer or business) and a betting operator (casino, sportsbook, or other gaming platform). In this relationship, the affiliate promotes the betting operator’s services and earns a commission based on the traffic or players they refer to the platform. Gambling affiliates use various marketing strategies to promote betting platforms, including websites, blogs, social media, and paid advertising. When a user clicks on the affiliate’s unique referral link and registers or deposits money on the betting site, the affiliate earns a percentage of the revenue generated by that player.

Gambling affiliate programs overview

Feature	Brand
👑 Best Casino Affiliates Program 2024	1win Partners
💰 No Admin Fees	1win, Melbet Partners
⏩ NNCO Betting Programs	Pin-Up, Mostbet Partners
🚀 Highest RevShare %	1win, Mostbet Affiliates

How do casino & sports betting affiliate programs work?

Sports betting affiliate programs operate on a revenue-sharing model, where affiliates earn a commission based on the referred player’s activity on the platform. Here’s a breakdown of how it typically works:

1. Sign Up: Affiliates sign up for a partner’s program by creating an account with the betting operator. After approval, they receive access to promotional materials such as banners, links, and tracking tools.
2. Promote: Affiliates promote the betting site through their marketing channels, using tracking links that capture user activity. These promotions can be content on a website, emails, or social media ads.
3. Earn Commissions: When users click on the affiliate’s link, sign up, and deposit or bet money on the betting platform, the affiliate earns a commission. Commissions are usually calculated as a percentage of the referred player’s net revenue. Still, some programs offer CPA (cost per acquisition) deals, paying affiliates a fixed amount for each new player.
4. Tracking and Reporting: Affiliate programs have tracking dashboards that provide performance insights. Affiliates can monitor their clicks, registrations, player deposits, and commissions in real time.
5. Payout: Affiliates receive payments at regular intervals (typically monthly) once they’ve reached the minimum payout threshold set by the program. Payments are made through various methods like bank transfer, PayPal, or cryptocurrency.

Join

Types of commissions in betting & online casino affiliate programs

Best betting affiliate programs offer various commission models to accommodate different marketing strategies and affiliate preferences. Here’s an overview of the most common commission models:

• Revenue Share: Affiliates receive a percentage of the net revenue generated by their referred players. This standard model offers ongoing earnings based on player activity, with commission rates ranging from 25% to 50%. Affiliates benefit if the referred players continue to place bets or play casino games, making it an ideal long-term income stream.
• Cost Per Acquisition (CPA): This model provides affiliates with a one-time payment for every player they refer who meets specific conditions, such as making a deposit or placing a first bet. CPA commissions typically range from $50 to $200 per player, depending on the program and the region. Affiliates favor CPA deals for quick, guaranteed payouts rather than long-term revenue sharing.
• Hybrid Models: Some affiliate programs offer a hybrid model, combining revenue share and CPA. In this setup, affiliates receive an upfront CPA payment for each referred player, followed by a percentage of the player’s ongoing activity. This model provides the immediate earnings of a CPA while allowing affiliates to benefit from long-term player retention and betting activity.
• Sub-Affiliate Model: The sub-affiliate model allows affiliates to recruit other affiliates to join the program under their referral. In this model, the original affiliate (the master affiliate) earns a percentage of the commissions generated by the sub-affiliates they refer. Depending on the program, sub-affiliate commissions typically range from 2% to 10%. This structure creates an additional revenue stream for master affiliates, as they can earn commissions from their own traffic and the performance of the affiliates they recruit. It’s an attractive model for those with networks or influence within the affiliate marketing community, as it can significantly boost overall earnings without additional direct marketing efforts.

Choosing the best gambling & online betting affiliate programs

Choosing the right online casino affiliate program is crucial to maximizing your earning potential. Beyond just the commission structure and reputation of the operator, several additional factors can significantly impact your success. Here’s a breakdown of key considerations to help you make an informed decision.

General aspects

💸 Commission Structure Before anything else, review the commission structure—revenue share, CPA, or hybrid models. Programs offering higher revenue shares (above 30%) and lifetime commissions are more lucrative. CPA options are ideal for those who prefer upfront payments, but hybrid models provide immediate and long-term income.

📙 Reputation & Trustworthiness Partnering with reputable betting operators is essential. Look for platforms with strong player retention rates, positive reviews, and licenses from recognized authorities (such as the UK Gambling Commission or Malta Gaming Authority). This ensures the operator provides a trustworthy and reliable service, increasing your chances of success as an affiliate.

🌐 Allowed/Banned GEOs Geographical restrictions play a significant role in your potential to drive traffic. Some online gambling affiliate programs limit traffic from certain regions due to local gambling regulations or the operator’s focus market. Make sure you understand the allowed and banned GEOs (geographic areas) before signing up, especially if your audience is international. Choose a program that aligns with your target traffic sources to avoid losing commissions because of geographical restrictions.

📌 Accepting a Brand’s Traffic Before you promote a betting brand, confirm that the affiliate program accepts traffic from the marketing channels you plan to use, such as SEO, paid search, social media, or email marketing. Some operators may restrict specific traffic sources, like paid ads or certain countries, which could limit your ability to generate commissions. Always review these conditions before you invest in a campaign.

🎁 Player Retention A program’s player retention rate is key to your long-term earnings potential. Affiliates earn more when betting operators retain players over time. Look for programs that have strong retention strategies, such as offering regular bonuses, promotions, and a good overall user experience. Programs with poor retention will hurt your revenue, as players will stop betting, and your earnings will diminish.

🧾 Payment Terms Ensure the payment terms are suitable for your needs. This includes checking the frequency of payments (weekly, monthly), minimum payout thresholds, and payment methods available (bank transfer, PayPal, Skrill, cryptocurrency). Reliable and flexible payment options are essential, especially if you’re working with international brands.

💡 Admin Fees No admin fees are a crucial factor when selecting a casino and betting affiliate program because they directly impact your earnings. Many programs charge admin fees, ranging from 5% to 25% of your revenue share, significantly reducing payouts. It’s essential to review the partner agreement carefully to understand any fees that might apply. Always prioritize transparency in fee structures when choosing a program.

Technical factors

📅 Negative Carryover Negative carryover refers to whether or not an affiliate’s earnings will be impacted by a player’s losses in the previous month. In some programs, if a referred player wins a significant amount, negative earnings are carried over to the next month, which can reduce future commissions. Affiliates should look for programs with no negative carryover policies, ensuring that a bad month doesn’t impact future earnings. Programs that reset to zero at the beginning of each month are preferable.

⏳ Cookie Duration Cookie duration refers to the length of time a player’s activity is tracked from the moment they click on your referral link to when they sign up or make a deposit. Longer cookie durations increase the likelihood of earning commissions, as players often take time to decide before registering on betting sites. Many affiliate programs offer cookie durations of 30 to 90 days, but the longer the duration, the better for the affiliate. Some programs also offer lifetime cookies, meaning you’ll earn commissions from that player if they remain active.

⏸️ Hold Period The hold period is when the operator waits before releasing your commission, typically to ensure no fraudulent activities or chargebacks. Hold periods can vary between programs, with some holding earnings for up to 30 days or longer. Ensure the hold period is reasonable and doesn’t excessively delay your payout. Programs with shorter hold periods allow quicker payments and more reliable cash flow.

📈 Tracking Software and Technology A reliable and transparent tracking system is vital for affiliate success. The software used by bookmaker affiliate programs can differ significantly, so it’s important to choose a program that offers accurate tracking, detailed reporting, and real-time performance insights. Look for programs that use well-known, reliable tracking software such as Income Access, NetRefer, or Cellxpert. These platforms provide accurate tracking, detailed analytics, and reports helping you optimize your campaigns. With a significant portion of betting traffic now coming from mobile devices, the affiliate program must offer effective mobile tracking. This ensures you earn commissions from mobile users who click on your referral links and sign up via a betting app. Choose programs that provide real-time reporting so you can monitor clicks, sign-ups, and conversions as they happen. This transparency allows you to optimize campaigns quickly and improve overall performance.

Sign Up

Benefits of betting & online gambling affiliate program

Gambling site affiliate programs provide several benefits, including:
✅ Passive Income: Once you’ve set up your marketing, you can continue earning commissions from player activity without managing the campaigns actively.
✅ Flexible Work: Affiliates can work from anywhere and anytime, making it ideal for those seeking remote or freelance opportunities.
✅ High Earnings Potential: With the right program and strategy, affiliates can earn substantial income, especially from high-value players.
✅ Diverse Promotion Methods: Affiliates can promote betting sites using various channels, from blogs and social media to email marketing and paid ads.

Challenges in online casino & betting affiliate marketing

Despite the benefits, betting affiliate marketing also presents several challenges:
❌ Market Saturation: The affiliate space is competitive, with thousands of affiliates promoting the same brands, making it difficult to stand out.
❌ Strict Regulations: Gambling laws vary by region, and affiliates must navigate complex regulations to avoid legal issues.
❌ Player Retention: Affiliates rely on operators to retain players, and poor retention strategies can significantly impact earnings.
❌ Payout Delays: Some affiliate programs have long payout periods, affecting affiliates’ cash flow.

Conclusion

Betting affiliate programs offer a lucrative opportunity for those willing to invest in marketing and audience growth. In 2024, the market is more competitive than ever, but affiliates can earn a substantial income by choosing the right programs and strategies. Whether new to affiliate marketing or looking to expand your revenue streams, the programs listed above provide excellent opportunities to partner with reputable betting operators and earn commissions.

Get Started

FAQ

1️⃣ How to become a casino partner?

To become a betting affiliate, sign up for an affiliate program a betting operator offers. Once approved, you can begin promoting the platform through your marketing channels.

2️⃣ How much do casino & betting affiliates make?

Online casino affiliates can earn between a few hundred and several thousand dollars monthly, depending on the number of referred players and the commission structure.

3️⃣ What are betting & gambling affiliate networks?

Gambling affiliate networks are platforms that connect affiliates with multiple betting operators. They simplify promoting various brands and tracking earnings in one dashboard.

4️⃣ Do I need a license to be a casino affiliate?

You don’t need a specific license to be a casino affiliate, but you must comply with regional gambling regulations to avoid legal issues.

5️⃣ What are the highest paying casino & betting affiliate programs?

The highest-paying affiliate programs often belong to reputable betting operators such as Bet365, 1xBet, and William Hill, offering revenue shares up to 50% or CPA deals over $200 per player.